Brush Up Wins Big with Little Helpers
FOR IMMEDIATE RELEASE
San Diego - Feb 5 2016
Brush Up, a game in which children master toothbrush technique, won First Prize at the Serious Games and Virtual Environments Arcade and Showcase, in the Small/Emerging Company category. This marks the first time a Georgia company has won at this prestigious event.
Two little girls were instrumental in Brush Up’s victory. After last year’s competition, (during which an earlier version earned second prize), one of the judges brought Brush Up home to his two young daughters. Now they demonstrate the brush-along game’s fun and function to their father every night.
“We are especially proud to earn a vote at the bathroom sink, rather than at our demo booth,” enthuses Dov Jacobson, director of GamesThatWork, the pioneering studio that develops Brush Up.
Initially funded by the National Institutes of Health with scientists from Emory and Old Dominion University, this mobile game has been shown to dramatically improve children’s brushing behavior. Better brushing reduces tooth decay, the largest infectious chronic childhood disease in the United States. Researchers demonstrated that two weeks of nightly play improved children’s toothbrushing performance by 78%.
GamesThatWork is an Atlanta-based studio and Georgia Game Developers Association member that creates evidence-based games to help players realize their full potential in many domains. Independent since 1996, it solves complex problems for health, corporate and government entities. Successful partners include NIH, NSF, AT&T, Boeing and DARPA.
The SGVE Arcade and Showcase is the annual games for health competition held during the International Meeting for Simulation in Healthcare. This year’s event was held in San Diego.
For more information please contact Stephanie Chergi <>
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